Our Clients


Meet Lorri 


Lorri Kelley
Founder & CEO

Lorri Kelley is the CEO and Founder of Lorri Kelley Advisors, INC. a strategic consulting firm dedicated to providing services and guidance to companies and individuals who are passionate about and committed to achieving business excellence. Her company provides the foundation to equip, educate and empower professionals in all industries to achieve their goals and aspirations. She works diligently to earn the role as a trusted business advisor and strategist for her clients, providing a comprehensive library of consulting and support services.

Lorri delivers results in all of these areas, built upon her more than 25 years of executive leadership and successful sales experience with a host of impressive companies. She executes consistently through implementing and presenting educational programs, on-site strategic planning and consulting, facilitation of performance groups and keynote speaking.


Training / Consulting


Provide extensive educational content training and business development strategies for owners, teams and companies.

On-Site Strategic Planning


In-depth and comprehensive planning session on-site to explore current state and chart the course for profitable revenue and business growth.

Keynote Speaking


Powerful and passionate keynote presentations in business and professional development topics to educate, equip and empower for success.

Professional Development Coaching


Individual and customized coaching and mentoring sessions to ensure success for those interested in becoming more proficient and confident both personally and professionally.



Thank you so much for leading us through our Management Retreat! You did a fantastic job working with the entire team – driving us to results, deep learning to develop a shared vision; all while working diplomatically and professionally with the entire team. I’m really excited to bring our shared vision back to the entire organization and implement many of the improvements we discussed. I think we are well on the way to building an amazing place to work as well as a great company. I enjoyed getting to know you better as well and to see the entire team bond nicely together. That will serve us very well. I am grateful for the opportunity to work together and get your input on steering Handy Living into the future.  Your insights, energy, leadership and positivity are a great match for us!

Ken Shonfield, CEO

Handy Living


I’ve known and worked with Lorri for more than 20 years in the Home Furnishings industry. Lorri was with Pennsylvania House in the mid 90’s when we first met. We built a strong working relationship quickly because of her work ethic, integrity and value she placed on relationships with all people. Lorri treats everyone with respect and has a way of getting 110% out of those she interacts with. That respect is not just directed to employees of her companies, but also her trading partners and the non- merchandise vendors that has helped Lorri and her company be successful. I’m one of those, a non- merchandise vendor. I’m proud to call Lorri Kelley a friend of mine. I know Lorri can help make your company better but working with Lorri will help you become a better person.

Ronald Sellers, Co-Founder

ecUtopia, Inc


We had known Lorri Kelley in her roles at Palliser and BDI, so when we heard she had started consulting with retail stores, we were very interested to know more. Lorri assisted LaDIFF with a sales excellence program for our team, leadership training for our sales and warehouse managers, and helped work up a 3-year strategic plan with our management team. By the time she left we were both exhausted and inspired to make many improvements in our business. Both managers still meet with her by phone bi-weekly, and our entire staff has been involved in implementing the strategic plan. We really feel like everyone at Team LaDIFF benefited from working with Lorri Kelley.

Andy Thornton and Sarah Paxton, Owners

LaDiff Furniture


Lorri has great presence and is a clear and engaging speaker who offered great takeaways. Her leadership grid concept was a refreshing approaching to developing great leaders. Her passion and commitment come through clearly in her presentations and the information she offers is both practical and actionable.

Bill McLoughlin, Editor-In-Chief

Furniture Today Magazine

Josh Walter Image-min

Lorri began working with us during a pivotal time in our company’s history. We had grown very nicely since inception, but we knew we were beginning to reach a point where we required a more focused and methodical approach to creating our strategic plan for the next 3-5 years. She gave us tremendous clarity, direction and helped us create our roadmap. Lorri began by facilitating our first formal annual strategy meeting with our leadership team, which included significant preparation and impeccable execution. She had one to ones with key stakeholders, developed a comprehensive agenda, helped us define our mission, facilitated a SWOT, and most importantly, helped us develop the 8-10 key initiatives we needed begin executing over the next 3 years. The entire team is not only grateful, but immensely excited about collaborating on this strategic plan in the coming months. Lorri has helped us begin a transformation of our business to ensure we continue to create sustainable value for our brand partners, internet retailers and our team internally. She has incredible experience across a multitude of business aspects including business planning, leadership and performance management – not to mention that her gut instinct and read of situations is spot on. Lorri’s work ethic is untiring, her integrity is unmatched and her ability to dissect and simplify a complex business situation is invaluable to any company striving to achieve long term sustainable value for its stakeholders.

Josh Walter, CEO



I have known Lorri for over 20 years and watched her work strategically to build companies and create enduring shareholder value. She understands the key elements of leadership, personally exhibits them in her public and private life, and now in her advisory role is helping all of us better understand how to take these tools and implement them into our businesses.

Tim Stump, Founder

Stump & Co.

Organizational Affiliations

Board of Directors,
City of Hope, Home Furnishings

City of Hope 4-15-2018-71-min

In April of 2018, Lorri received the 2018 City of Hope Volunteer of the Year Award in recognition of her service towards cancer awareness, the mission of City of Hope and their Women's Health Initiative.

Board of directors

2020 President-Elect

(Women In The Home Industries Today)

2015 WOW Mentoring Award Winner 3-min

WithIt is committed to the professional development of women throughout the home and furnishings industries, through education, mentoring, networking and leadership.

Lorri was the recipient of the 2015 Mentoring Award from WithIt as an executive recognized for fostering advocacy, development and the promotion of women in all industries.

Richard Tyler International
Excellence Program

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In 2011, Lorri received the Valedictorian Award in the completion of the Sales Immersion, Commitment to Excellence Program by Richard Tyler International.

Let's Connect!

Lorri’s approach is highly personal and collaborative. Her content, communication and processes will be extensively customized for you to achieve the results you are looking for.

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